Dr. Robert Cialdini discusses the Principles of Persuasion, vintage-style.
(Excerpt from a psychology documentary about "Social Reality" with Philip Zimbardo)
09 November 2009
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"Harness the Power of Persuasion" Montreal Gazette - Feb. 17, 2007 (printer-friendly)
"Don't Tell Them You're The Boss" National Post - Feb. 28, 2007
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