While expectations were high for Dr. Cialdini's latest book, YES! 50 Scientific Ways To Be Persuasive, I'm not sure anyone thought it would rise so quickly on Amazon's best-seller list. As of August 18, YES! has cracked the Amazon's Top 50 list. Not only that, but YES! is also the No. 1 bestseller in the Marketing & Sales category.
I'll try to get some information from Cialdini's office as to what specifically caused the spike, but in the meantime, I'd love to know if anyone has read it and if so, what do you think?
Also, a quick reminder: HRD is launching The Principles of Persuasion Workshop, the only seminar designed and certified by Dr. Cialdini, on Nov. 13-14, 2008 at the St. Andrews Club and Conference Centre in Toronto, Canada. This unique, evidence-based training examines why it is that people say “yes” to requests and focuses on the ethical use of scientifically-proven influence tactics. You'll learn to integrate, using Dr. Cialdini's proven critical thinking tools, the latest behavioural science research to your most complex marketing, sales, and leadership challenges.
Register here for the only open POP Workshop in Canada.
18 August 2008
14 August 2008
World Negotiation Forum
More and more people are asking lately: what's the difference between influence and negotiation?
Here's the short answer:
Negotiation is a process whereby two or more parties work together to reach an agreement; by its very nature, negotiation implies exchange of value, often referred to as compromises and concessions. There are hundreds of negotiation skills training workshops out there (the ubiquitous Karass seminar is one that comes easily to mind).
Influence investigates the process of human change, whether that change is a behavior, an attitude, or a belief. While there a few dozen influence training programs, there is only one designed and authored by the world's leading authority on the science of persuasion.
So while you definitely will need sharp influencing skills to be a top negotiator, that doesn't mean that every time you influence you're negotiating.
Which leads to this announcement: Dr. Cialdini has once again been invited as a featured speaker to the World Negotiation Forum, to be held this year in Sao Paolo, Brazil. He will be joined by 6 world-renowned experts, including Nobel Laureate Lord David Trimble.
Here's more info on the World Negotiation Forum in Brazil.
Here's the short answer:
Negotiation is a process whereby two or more parties work together to reach an agreement; by its very nature, negotiation implies exchange of value, often referred to as compromises and concessions. There are hundreds of negotiation skills training workshops out there (the ubiquitous Karass seminar is one that comes easily to mind).
Influence investigates the process of human change, whether that change is a behavior, an attitude, or a belief. While there a few dozen influence training programs, there is only one designed and authored by the world's leading authority on the science of persuasion.
So while you definitely will need sharp influencing skills to be a top negotiator, that doesn't mean that every time you influence you're negotiating.
Which leads to this announcement: Dr. Cialdini has once again been invited as a featured speaker to the World Negotiation Forum, to be held this year in Sao Paolo, Brazil. He will be joined by 6 world-renowned experts, including Nobel Laureate Lord David Trimble.
Here's more info on the World Negotiation Forum in Brazil.
Subscribe to:
Posts (Atom)
