Yes We Can

With two federal elections come and gone (yes, we had one here in Canada in October, and of course, Barack "Yes We Can" Obama recently triumphed in the US elections), we're reminded once again how important a role that influence and persuasion play in our daily lives. For what else do elections stand on if not a candidate's (and his team's) ability to influence eligible voters in their direction?

With that in mind, have a listen to Dr. Cialdini's latest interview with Ted Robbins of National Public Radio. Cialdini vividly dissects the process of how to effectively change people's behaviour by invoking two powerful principles: consistency and social proof.

Listen to the audio file, or read the article here.