While expectations were high for Dr. Cialdini's latest book, YES! 50 Scientific Ways To Be Persuasive, I'm not sure anyone thought it would rise so quickly on Amazon's best-seller list. As of August 18, YES! has cracked the Amazon's Top 50 list. Not only that, but YES! is also the No. 1 bestseller in the Marketing & Sales category.
I'll try to get some information from Cialdini's office as to what specifically caused the spike, but in the meantime, I'd love to know if anyone has read it and if so, what do you think?
Also, a quick reminder: HRD is launching The Principles of Persuasion Workshop, the only seminar designed and certified by Dr. Cialdini, on Nov. 13-14, 2008 at the St. Andrews Club and Conference Centre in Toronto, Canada. This unique, evidence-based training examines why it is that people say “yes” to requests and focuses on the ethical use of scientifically-proven influence tactics. You'll learn to integrate, using Dr. Cialdini's proven critical thinking tools, the latest behavioural science research to your most complex marketing, sales, and leadership challenges.
Register here for the only open POP Workshop in Canada.
18 August 2008
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