World Negotiation Forum

More and more people are asking lately: what's the difference between influence and negotiation?

Here's the short answer:

Negotiation is a process whereby two or more parties work together to reach an agreement; by its very nature, negotiation implies exchange of value, often referred to as compromises and concessions. There are hundreds of negotiation skills training workshops out there (the ubiquitous Karass seminar is one that comes easily to mind).

Influence investigates the process of human change, whether that change is a behavior, an attitude, or a belief. While there a few dozen influence training programs, there is only one designed and authored by the world's leading authority on the science of persuasion.

So while you definitely will need sharp influencing skills to be a top negotiator, that doesn't mean that every time you influence you're negotiating.

Which leads to this announcement: Dr. Cialdini has once again been invited as a featured speaker to the World Negotiation Forum, to be held this year in Sao Paolo, Brazil. He will be joined by 6 world-renowned experts, including Nobel Laureate Lord David Trimble.

Here's more info on the World Negotiation Forum in Brazil.