Celebrity Sell

Lured by global brands with deep pockets and entertainment agencies eager to broker multi-million dollar deals, celebrities are jumping into the product push game like never before. According to Millward Brown, a marketing research agency, Hollywood stars showed up in nearly 14 percent of ads last year.

So just in case you missed it, here's a link to Julie Creswell's New York Times piece, entitled "Nothing Sells Like Celebrity."

In it, Creswell quotes none other than Dr. Cialdini, professor of psychology at Arizona State University, who helps explain how celebrities help marketers cut through the daily clutter of messages that consumers face.