It's Thursday morning in the Calgary airport and I am about to board AC144 for my 35th flight of 2008 - which partly explains my absence from the blogosphere (the other part I'll explain later).
If you're a Facebook user, you won't be surprised to learn that Stanford is now offering a course called The Psychology of Facebook.
The course is the brainchild of Professor B J Fogg, a pioneering persuasion psychologist who founded the Persuasive Technology Lab at Stanford.
He says: "When Facebook came along I was one of the developers at the launch and what struck me was how there was this new form of persuasion. This mass interpersonal persuasion."
Read the BBC report here
24 April 2008
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