Measuring and Describing Liking

Hat tip to Benedict Carey at the New York Times for writing this great article on mimicry, a form of the principle of Liking, which affirms that similarity, physical appreance, compliments, contact, and cooperation all are useful elements in the art of being liked, and consequently, persuasive.

An excerpt:

“They [psychologists] have found that immediate social bonding between strangers is highly dependent on mimicry, a synchronized and usually unconscious give and take of words and gestures that creates a current of good will between two people…One reason subtle mimicry is so instantly beguiling may be that it draws on and, perhaps, activates brain circuits involved in feelings of empathy.”

Fascinating. Read the full article here.