Suzanne Taylor, at Macleans.ca, wrote an interesting piece on the complicated art of persuasion as it relates to the current wide-open presidential nomination races in the United States.
What's significant here is how Taylor discusses the extent to which the principle of Authority in celebrity and editorial endorsements, in popular media, and in new media influences the American voting public.
Taylor cites studies showing that celebrity (e.g. Oprah), editorial (e.g. New York Times), and popular media (e.g. Fox News) endorsements generally do not have a major impact on voting patterns, while research on the power of new media (e.g. YouTube) still remains inconclusive.
Whatever ends up being the most influential medium, Taylor clearly illustrates how Authority is deeply engaged in the leadership race south of the border.
Read the article here.
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