Cialdini Testifies before U.S. Congress

On September 25, 2007 Dr. Robert Cialdini, Regents Professor of Psychology and Marketing, testified before the U.S House Committee on Science and Technology regarding his research into the effects of social norms-based messages on energy conservation. He spoke on a similar topic earlier this year at 10 Downing Street to Ministers of the British Cabinet.

Read the official transcript of Dr. Cialdini's testimony here.

Cialdini: Top of the Charts

Dr. Cialdini's groundbreaking book on influence has reached No. 7 on the New York Times Paperback Business Best Sellers list. It's also in the overall top 200 on Amazon. Millions of people can't be wrong. The more I speak about how to ethically apply the science of persuasion, the more interested people (from all industries and walks of life) are in understanding how these incredibly powerful principles can help them be more effective. Congratulations to Dr. Cialdini - what an amazing accomplishment!