What You Can Gain from Loss

There's nothing better than getting it straight from the source. As part of the publiation of his new book Yes! 50 Secrets from the Science of Persuasion, Dr. Cialdini is releasing a series of mini-podcasts. I think this one is the best of the three that are out there so far.

Why?

Because it concisely explains the power of scarcity, starting from Amos Tversky's Nobel Prize-winning research into risk aversion to the ethical use of loss language as an influence tactic.

Participants in my workshops may fight me on this one, but the science has proven over and over that if you use it wisely, scarcity is power. It's deceptively simple, but often overlooked. So if your success depends on your ability to influence, can you really afford not to understand how the principle of scarcity works?