The Science of YES!

Last week, Dr. Cialdini traveled to the UK for the launch of his latest book, Yes! 50 Secrets from the Science of Persuasion.

On sale in the UK as of Novemeber, 2007, and to be released in North America in early 2008, the book identifies the small changes that can make a big difference to your powers of persuasion.

It is co-authored by Dr. Noah Goldstein and Steve Martin. Here's a quote from the authors:

"Yes! is structured around fifty chapters of 1000 words or so each with a practical take away, tip or strategy that anyone can apply to become more persuasive. There are new studies, new insights and we have included an extended final chapter about influence on the internet and influence across differing cultures."

The launch of the book also coincides with a series of podcasts and other goodies, which can all be found at the Science of Yes! website.

Judging from early reviews and comments, Yes! looks like a winner. Check out this review in the London Times.