Cialdini: Top of the Charts

Dr. Cialdini's groundbreaking book on influence has reached No. 7 on the New York Times Paperback Business Best Sellers list. It's also in the overall top 200 on Amazon. Millions of people can't be wrong. The more I speak about how to ethically apply the science of persuasion, the more interested people (from all industries and walks of life) are in understanding how these incredibly powerful principles can help them be more effective. Congratulations to Dr. Cialdini - what an amazing accomplishment!