Cialdini Testifies before U.S. Congress

On September 25, 2007 Dr. Robert Cialdini, Regents Professor of Psychology and Marketing, testified before the U.S House Committee on Science and Technology regarding his research into the effects of social norms-based messages on energy conservation. He spoke on a similar topic earlier this year at 10 Downing Street to Ministers of the British Cabinet.

Read the official transcript of Dr. Cialdini's testimony here.