The Law of Contrast

The Law of Contrast states that when two items are presented one after another, “If the 2nd item is fairly different from the 1st, we tend to see it as more different than it actually is.” Think of a time you went swimming then decided to go into the hot tub... if you returned to the pool it now felt much colder.

Another way to put this: context is king.

Contrast is used every day to influence your thinking. Here's one very clear example, in an ad for autism awareness.

Expect more posts on Contrast - it is impossible to ignore.