Cialdini Goes to 10 Downing Street

As reported in The Inside Influence Report, Dr. Cialdini was just recently invited to 10 Downing Street in London to visit with Tony Blair and his advisors.

Now, if ever the Principles of Persuasion can be applied to affect positive change, it is in the area of public policy. Getting out the vote, garnering support for decisions, or even moving the public to take action are all key areas wherein the principles are not only effective, but downright essential. You simply cannot hope to influence large numbers of people to think or do anything different unless you leverage the principles. Kudos to the UK politicians who sought out Dr. Cialdini to learn more about how the influence process actually works.

"Dr. Cialdini addressed the ministers and aides on his research and how it could be applied to major social issues such as how to influence citizens to protect the environment, to achieve educational goals, and to help establish sound social policies without the use of costly technological fixes, tax incentives or new laws and regulations."