Going National

Can West News Services picked up the cover story (Working, Montreal Gazette) on the Principles of Persuasion, so as of yesterday, I have officially gone National... as in the National Post, one of Canada's two national daily newpapers.

"Don't Tell Them You're The Boss" by Donna Nebenzahl

If you want to influence people, don’t tell them who’s boss, says training and development consultant Heath Slawner.

Mr. Slawner is the first human resources trainer in Canada certified in the Principles of Persuasion, a program taught by U.S. socialpsychol ogist Robert Cialdini.

“It’s pretty intellectual stuff, with a lot of nuance to it,” Mr. Slawner said. “People are using these principles all the time; it’s just a matter of understanding them, and the biases we have as human beings.”

Read the full article here