20 February 2007

The (Inverse) Power of Praise, by Po Bronson

For those familiar with Cialdini's Six Principles, you know that when giving praise, you are activating two principles simultaneously: reciprocity and liking. Praise is a powerful tool, though often underused. Who was it that said: ”There are two things people want more than sex and money -- recognition and praise." (answer: Mary Kay Ash)

Research suggests that praise is not given nearly enough, especially in the workplace. People managers will argue that only exceptional achievement deserves praise, but as human beings, we have a deep need for praise and recognition, and let's be brutal: no employee has ever said in their exit interview: "you know, I'm leaving this job because I'm receiving too much recognition and praise from my bosses."

Here, then, from Po Bronson, a completely different take on The (Inverse) Power of Praise. Parents, this one's for you.

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