NICE is the new COOL

The "me-first" generation is on the verge of being replaced by the ''you-first" generation... Reviewed in last week's Sunday New York Times, "The Power of Nice: How to Conquer the Business World With Kindness" outlines a new paradigm for the "dog-eat dog world of business." Finally, someone (actually two women - Linda Kaplan Thaler and Robin Koval, owners of a successful advertising firm) is willing to pay tribute to the power of selflessness, which behavioural science proves will improve your ability to positively influence the people in your life. Laced among their constructive tips on listening, admiring, and praising is advice on how to "exercise your niceness muscles: Every day for the next week, do five nice things that have no immediate payoff for you." The smallest good deed, "can have a multiplier effect strong enough to change the world." Linda and Robin attribute the success of their advertising firm to the power of nice. What could it do for you? Go ahead, try it for a week...